Green Stone
Scope
Web Design, Brand Refinement, Icon System Design
The Goal
To modernize Greenstone’s digital presence through a refreshed design system and an intuitive website that communicates trust, community, and sustainability.
Greenstone is a residential developer dedicated to building vibrant, sustainable neighborhoods that bring people together. Each community is designed to foster connection: blending nature, walkability, and long-term value to create spaces where people truly belong.
The project involved a complete redesign and reorganization of Greenstone’s website. Rebuilding its structure, navigation, and interface from the ground up. The new design introduces a modern, flexible system that enhances usability while maintaining the brand’s established warmth and professionalism. A refined color palette, updated iconography, and clear visual hierarchy create a cohesive digital experience that reflects Greenstone’s values of trust, connection, and sustainability. Collaborating with their marketing manager and development team, I ensured every element, from page flow to interactive components, worked together to tell a unified, human-centered story.
