Overview

Greenstone is a residential developer dedicated to building vibrant, sustainable neighborhoods that bring people together. Each community is designed to foster connection by blending nature, walkability, and long-term value.

I led a full redesign of Greenstone’s website, rebuilding its structure, navigation, and interface from the ground up. The new design introduces a modern, flexible system that enhances usability while maintaining the brand’s established warmth and professionalism. By refining the color palette, updating the iconography, and establishing a clear visual hierarchy, I created a cohesive, user-centered experience. Collaborating closely with the marketing manager and a developer, I ensured that every element — from page flow to interactive components — worked together to tell a unified story.

The result is a cohesive digital experience that guides users intuitively through the site, strengthens the brand’s visual identity, and reinforces trust and connection for residents and prospective buyers.