Overview

Unearthed Movement is a wellness brand offering yoga and movement classes centered on connection, awareness, and release. Founded on the belief that movement should be accessible to all, the company creates inclusive spaces that encourage grounding, curiosity, and self-acceptance.

The visual system needed to feel organic, fluid, and approachable — reflecting the brand’s focus on personal growth and grounded energy while connecting with students on a human level. I designed a visual identity combining the warm, earthy tones of terracotta, sage, and sand with flowing shapes inspired by natural landscapes. Rounded typography, subtle textures, and lifestyle photography celebrating real bodies and organic movement create a cohesive, human-centered system.

The result is an identity that feels unified, approachable, and deeply aligned with the brand’s mission of accessible, mindful movement.