Overview
Unseen Mystic is a tarot and astrology brand offering intuitive readings, birth chart insights, and spiritual guidance for those seeking deeper self-understanding. Rooted in intuition and self-discovery, the brand blends modern spirituality with timeless symbolism to help clients explore unseen forces with clarity and connection.
The design needed to unify celestial symbolism, natural textures, and spiritual motifs while remaining accessible to a modern audience. I created a visual identity combining celestial icons, vintage-inspired typography, soft textures, and handcrafted details. A palette of clay, honey, and cream grounds the brand in nature, while photography styled with natural light, crystals, and ritual objects reinforces its calm, spiritual tone.
The result is a cohesive, human-centered identity that reinforces the brand’s mission of clarity and connection.
Scope
Brand Identity, Visual Identity, Creative Direction, Icon System Design
Goal
Create an identity that felt both mystical and approachable, reinforcing the brand’s focus on guidance, mindfulness, and personal growth.
