Overview

Whip Lady is a resin art brand for bikers and collectors who live for the open road. Each piece incorporates pages from vintage Easyriders magazines, blending handcrafted detail with bold imagery, pin-up art, and classic motorcycle scenes into resin trays, switch plates, wall décor, and more.

The visual system needed to capture the raw, road-worn energy of biker culture while giving it a refined, artistic edge. I developed a visual identity using gothic typography, custom chain and rose illustrations, and a palette of deep reds, aged neutrals, and oil-black tones. Handcrafted textures and vintage magazine imagery were incorporated to reinforce the tactile, nostalgic quality of the brand. Bold graphics, layered compositions, and attention to detail give the identity an authentic, distinctive, and visually striking presence.

The result is a system that feels nostalgic and distinctive, evoking a 1970s garage while remaining modern and cohesive, allowing the brand to carry a strong, memorable personality across every touchpoint.