Scope
Brand Identity, Brand Implementation, Visual Identity, Creative Direction, Website Design, Print Design, Digital Design, Content Strategy, Campaign Management, Product Collaboration
Goal
Build a brand that reflects Marketware’s expertise, trust, and innovation, while providing teams with scalable tools and systems to support long-term adoption across digital and physical touchpoints — ensuring the brand looks as strong externally as it operates internally.
Marketware
Overview
Marketware is a healthcare SaaS company providing analytics and relationship management solutions. Focusing on transparency and measurable outcomes, the platform empowers teams across physician relations, analytics, recruitment, and onboarding to connect insights with action — building lasting partnerships and driving strategic growth.
Over several years, I led the creation and evolution of Marketware’s brand, developing its first visual identity, a full design system, and a suite of marketing and internal assets that defined how the company communicated. The visual system and website were designed to reflect Marketware’s expertise and innovation while remaining approachable and human. I collaborated closely with sales, client success, and product teams to ensure the brand and design system could be applied consistently across all touchpoints.
The result is a cohesive, adaptable brand that strengthens Marketware’s presence across digital, print, and product experiences, improving usability, engagement, and long-term growth.
